What a growth hacker (actually) does
Written by Dan McDermott Let’s talk about growth hackers. Sean Ellis came up with the term in 2010 to describe the growing need to have a specialist who could help startups scale effectively. It’s a...
View ArticleWhat’s the best money-making business (freelance, online, or otherwise)?
Written by Pete Boyle “What’s the most profitable business” is a question I’ve heard countless times in multiple forms. Freelancers ask for the most profitable niche. Traders are looking for the next...
View ArticleHow to find anyone’s email address direct from their LinkedIn profile
Written by Pete Boyle If you want to grow a company there are two primary considerations you need to make. Create an offer your target market are going to love Make sure your offer gets in front of the...
View ArticleHow to take a product to market (without investors)
Written by Dan McDermott Bootstrapping is never *easy*, but it’s probably the healthiest way to build a business. When you’re taking a product to market for the first time, there are a few things you...
View Article3 weird, effective, and funny marketing strategies
Written by Pete Boyle Here’s the scoop. It’s Sunday. And I was a little bored so decided to look into funny marketing strategies. The number of search results for this is huge. And honestly, most...
View ArticleHow do you stay motivated while building?
Written by Dan McDermott I came across this question on Reddit today: This is a really common problem with entrepreneurs and creatives of all types. While you’re in “building” mode, it can be really...
View Article5 books to help you improve your company’s messaging and copywriting
Written by Pete Boyle OK, so I’ve been copywriting for the last 10 years so I, probably, am pretty biased. But if you run a business the most important element of your marketing is your copywriting and...
View ArticleWhy building an audience is better than building a product
Written by Pete Boyle I recently got off a call with a startup founder who was going for a second round of funding. At the time of the call he had… Active daily users in the low 4-figures Email...
View ArticleHow to drive more traffic to a new website
Written by Pete Boyle I see this topic come up time and time again. A lot of the advice for driving traffic to a new site or brand is wonderfully vague. It’s bullshit ideas and aspirational goals like…...
View ArticleLikes vs. Sales
Written by Dan McDermott Let me set the scene… It’s a warm summer evening in Vienna. It’s raining, you’ve been walking for hours. You pass a bar with this sign in the window: Do you…. (a) Giggle and...
View Article
